We help farmers manage a complex set of challenges from nature and society. Our approach is to ensure that everybody wins: that farmers are prosperous, agriculture becomes more sustainable, and consumers have safe, healthy and nutritious food.

Accelerates innovation to help meet the challenges of a changing world, from climate change, soil erosion and biodiversity loss to the demands of farmers and the wider society. Our innovation is enabling regenerative agriculture.

Good Growth Plan puts the urgent fight against climate change and biodiversity loss at the heart of farming’s productive future and the global economic recovery.